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佐治亚理工学院吴东军讲课学术讲座

作者:人事办  来:人事办   /  更新日期: 2019-06-28  点击量:336

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佐治亚理工学院吴东军讲课学术讲座

 

讲座题目:Score High with a Free Kick: Seeding vs. Time-limited Freemium as Catalysts for the Adoption of Software under Perpetual Licensing

说话 人口:吴东军队教授

讲座时间:20190702日(周二)10:15

讲座地点:清水河校区经管楼C103

讲座简介:

In the Markets for single-version software, the myriad of available applications make it rather difficult for the average app to stand out and be noticed by the consumers. While word-of-mouth effects and advertising help developers gain visibility for their products, jumpstarting and propagating adoption prior to product obsolescence is non-trivial. In many cases, relying solely on paid adoption in may result in sub-optimal outcome. We explore two very popular strategies through which developers can catalyze adoption by helping consumers directly or indirectly learn the value of the product- seeding (full-feature product giveaway to a subset of the consumer base) and time-limited freemium (TLF, otherwise referred to as free trials-allow all the consumers to try the full-feature product for free for a limited period of time). In this study, we aim to provide managerial recommendations on when each of these strategies with a free full-feature-consumption component are optimal, based on social and self-learning dynamics, pre-adoption consumer valuation perceptions, and individual product value depreciation.

主讲人简介:

wu_dj_profile.jpg吴东军 (D. J. Wu) 博士是佐治亚理工大学Scheller商学院Scheller讲席教授 (更新、创业及商业化)、信息技术管理系终身教授以及学科负责人 (Area Coordinator)。吴教授毕业于清华大学计算机系,在宾西法尼亚大学沃顿商学院获得博士学位。吴教授在软件创业的新兴商业模式、平台及生态系统、 网上拍卖、电子商务、开放式创新、云计算以及机器学习等领域都作出突出贡献。 他在国际特级学术期刊上 (Management Science, Information Systems Research, Manufacturing and Service Operations Management, MIS Quarterly) 刊登多首学术论文。他一再被邀请到世界最佳大学进行学术讲座。他一再获得信息系统领域顶尖国际会议的超级论文奖和2013、2017年Scheller商学院Byars突出科研奖。吴教授现任国际特级学术期刊信息系统研究 (Information Systems Research) 尖端主编 (Senior Editor), 和国际特级学术期刊管理科学 (Management Science) 副主编 (Associate Editor)。

 

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